Case Study

Sir Henry Royce Memorial Foundation

The client:

As official custodian of Rolls Royce; one of the most iconic brands, The Sir Henry Royce Memorial Foundation provide an unrivaled archive of historical documents and records relating to the brand and its rich heritage.

 

The brief:

The team at JC Peters were tasked to produce a new branding and complete portfolio of marketing and point of sale material. It must reflect the rich heritage and also be a clear step forward for a brand looking to the future as well as the past.

 

The end result:

Using an original signature of Sir Henry Royce, co-founder of Rolls Royce, the design team took this piece of living history and gave it a bold new statement. This concept was then employed across the whole range of the marketing mix, giving the brand a fresh modern feel, whilst tipping it's hat to the heritage.