Email newsletters – do they work
November10
Email newsletters, as a web design agency we get a fair few requests for email newsletter design. As email marketing is much cheaper than traditional print advertising, the recent economic climate has drawn many businesses into looking at more cost effective forms of marketing.
At Jc Peters we have designed and managed quite a few email campaigns on behalf of our clients, they seem to be an excellent way of keeping in touch with regular clients and reaching new ones.
The consensus is that they not only a more cost effective method of marketing (versus Print) but they also are able to provide access to extremely accurate statistics & data on open rates and bounce rates.