At JC Peters we are a fairly small company, so it is always hard for us to make the time to market our own business. The question is always should we prioritize marketing our own business as high up the ladder as working on existing projects for our clients.  If we don’t market ourselves we find we get too many peaks and troughs, we go through periods of being very busy and when those periods are over we have periods were we are then marketing ourselves.

The obvious answer is probably to expand our marketing side to ensure consistent activity but over the past 18 months, like all businesses we have tried to run ourselves as leanly as possible in order to weather the storm.

Currently the cold market seems to be thawing slightly and clients are wanting to spend again, so we have been very busy with organic work from existing clients.  I think we will probably take the plunge and employ a marketing person to work full time on marketing our web & graphic design services, we will probably look to do this in the new year.