As a designer, every few months you learn a new technique or style you then set about using on everything that you do. Looking back over past work you can almost book mark your development by the work that you produce. The difficult thing is when you learn a new technique is not to use it on absolutely everything!!!

I once heard the blues guitarist BB King say that the most important notes are the ones that you don’t play – i.e the use of space in music is more important than the notes that you do play. I think the same thing can be related to design, as a designer sometimes its hard to know when to put then paint brush down and call it finished, there is always the temptation to add a little bit here and a little bit there.

As I look back through the work that we have produced I can chart our growth as designers, the best work is often the most minimalist. Good design really works in a clear context, simple statements are often the most bold.