Is Twitter really worth it? – or is it one of those passing fads that everybody does for a while just because they feel they ought to.

I guess we probably fall into the latter, we’ve been religiously using Twitter for about 12 months now, we make regular tweets on a variety of subjects and have a decent number of followers.

Looking at our web stats I can’t see that it really has any impact on our monthly performance, we get the odd referral but nothing really that is on parr with other marketing that we employ.

We always try to mix informative tweets with more ‘sales’ related offers to our subscribers, we’ve tried lots of different things. We’ve used other offers that works well in other areas, but with Twitter…not a dicky bird (pun intended).

So I guess we’ll keep punting away until the next big ‘you must do this’ sensation comes along.

If anyone has any feedback on their experiences with Twitter I’d be keen to find out.